metaverse
Identity Design / UX Design / Wireframing / Web Design
In collaboration with ReedPop’s UK design team we created a new brand for an online event, Metaverse. We worked together to gather thoughts and ideas of what this new brand should look like visually and then got to work creating the logo and brand identity. Furthermore we worked through designing the website and more specifically a “Show Floor” webpage experience.
In order to create a virtual show floor we spoke to various shareholders and users to discuss how they would want to interact with brands online. From there we created our original wireframes to figure out how to format the page. We needed to create something that was visually cohesive, but still interesting and different for each brand to entice users to click. Our solution was to have each brand represented with their logo and an image behind it. We also included ample white space and other graphical elements to help move the viewers eye around the show floor. You can see the finished product was far from the original wireframes, but the end result satisfied the goals of the project.