Bookcon
Identity Design / Graphic Design
The ReedPop team came to me to help redesign their BookCon logo. The new logo needed to fit in wither their other Book Events, BookExpo and UnBound, but connect better with a younger female demographic. I worked with the BookCon event team to collect inspiration and create a mood board to direct the look and feel. From there I helped create the full brand identity including colors and fonts as well as newsletter and social media templates.